FREE DELIVERY
On Orders Over £100

FREE & EASY RETURNS
Hassle Free & Friendly Service

Finance Available
On Orders over £280

Fast Delivery
Same Day Despatch

Click & Collect
Order Online, Collect in store

Bike Shop West Midlands

Based in the heart of the West Midlands, DAI Leisure are a bike shop that specialise in bicycle sales, repairs and servicing.

All new complete bikes collected from our bike store in the West Midlands will be assembled and set up to your requirements at no extra cost.

  • Choose to upgrade parts or accessories and get free fitting.
  • Bring your bike back in for a FREE first service.
  • All our bikes have 12 months limited warranty.


Bike Repairs West Midlands – Bike Servicing West Midlands


Our West Midlands Bike Shop has a team of expert bike mechanics on hand who provide bike services & repairs for all types of bikes and bicycles. Regular bike servicing will keep your bike performing smoothly and efficiently. If your bike needs to be repaired, our bike mechanics are skilled in all bike repairs from a simple puncture repair to brake bleeding and custom wheel builds. Click here for more information and prices.

Cycle Scheme West Midlands – Bike 2 Work West Midlands


DAI Leisure are proud to be in the Cycle Scheme and Bike 2 Work Scheme. Both of which enable you to buy a bicycle tax free and are designed to cut the cost of buying a new bike from 25% - 42%, allowing more and more people from West Midlands to cycle to work. Contact us for information and guidance as to which bike scheme is best for you.

Bike Accessories West Midlands


Our bike store in West Midlands have a huge range of bike accessories, bike clothing and bike equipment. Whatever your requirements, we will be able to provide help and guidance and with hundreds of brands and products available we will be sure to have what you need.

Please feel free to contact us on 01384 265151 to check available stock. Or order online.

West Midlands BMX Bikes
West Midlands Mountain Bikes
West Midlands Bike Components
West Midlands Bike Accessories
West Midlands Bike Clothing

Shop Safe & Secure Online